Based in Goleta, California, Deckers Outdoor Corporation (DECK) is a major player in the apparel and footwear industry, specializing in niche footwear and accessories, valued at a market cap of $32 billion.
Companies worth $10 billion or more are generally described as “large-cap stocks,” and Deckers Outdoor fits right into that category, with its market cap exceeding this threshold, reflecting its substantial size and influence in the footwear & accessories industry.
Deckers capitalizes on the strength of its brands, particularly UGG and HOKA, to drive substantial sales growth. Moreover, the company’s growing direct-to-consumer business not only enhances profit margins but also strengthens customer engagement, offering valuable data to inform product development and marketing strategies.
The stock currently hovers around its 52-week high of $213.03, which it touched on Dec. 16. DECK stock has surged 28.1% over the past three months, outperforming the broader Nasdaq Composite ($NASX), which has surged 10.4% over the same time frame.
Moreover, DECK’s prospects shine brighter over the long term. Shares of the footwear designer have surged 80.9% on a YTD basis and jumped a whopping 71.1% over the past 52 weeks, outperforming NASX’s 29.2% rise on a YTD basis and 30.1% gain over the past year.
DECK has been trading above its 50-day and 200-day moving averages since late October, indicating a bullish trend.
Shares of Deckers surged more than 10% in the following trading session after the company’s fiscal 2025 Q2 earnings results, released on Oct. 24, significantly exceeded Wall Street’s top and bottom-line estimates. Net sales rose 20.1% year-over-year to $1.3 billion, while EPS grew 39.5% annually, reaching $1.59.
Deckers Outdoor’s top competitor, NIKE, Inc. (NKE), has significantly underperformed DECK over the past year. Shares of NIKE plunged 29.2% in 2024 and dropped 36.5% over the past year, sharply contrasting DECK’s robust double-digit returns over the same time frame.
Analysts remain moderately bullish about DECK’s prospects. The stock has a consensus “Moderate Buy” rating from the 20 analysts covering it, and it currently trades above its mean target of $199.53.
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